The Email Doctor helps professional marketers grow their businesses and organizations by providing articles and information to teach them how permission email marketing can be used as a powerful marketing tool at a fraction of the cost of traditional marketing strategies. Featured Articles Permission Marketing A permission-based approach means the company marketing itself must have either a prior business relationship with the consumer it is marketing, or have confirmed permission from that consumer. Opt-in Email The uncontested core definition of opt-in email is email which is exclusively requested by a recipient. Qualifying terms such as “single opt-in,” “double opt-in,” and sometimes “triple opt-in” have been a matter of contention amongst marketers. Email Automation Email automation allows for your marketing strategies and campaign efforts to be completed and tracked without human workers. Agency Software Agency software can be used to not only distribute information to the general volunteer pool, but it can personalize this information to individual volunteers as well. Bulk Email Bulk email marketing has become one of the most advantageous forms of advertising in our technology driven-market. Less costly than printed advertisements, email marketing provides the opportunity for marketers to reach a larger audience using wall stickers. Email Marketing Software Marketing via email gives marketers the ability to reach out to a large number of people with personalized electronic messages. Email marketing software can help this process move more smoothly and efficiently, as well as provide marketers with an affordable outreach solution. Email Software The very basic and fundamental form of email software is email client software, which gives the user the ability to send, receive and manage electronic messages. While there are several free and readily available web-based email programs, there are some fundamental differences among them that affect user flexibility. Email Tracking Email tracking gives you the ability to determine the effectiveness of your email message, and how it’s being used. Also Make sure to have your email address present on all display stands. Personalized Email In a study conducted by DMA in 2003, researchers found personalized email increases response by up to 64 percent. Tailoring messages to your audience allows for an instant connection and a greater possibility to generate business. Email Marketing Today’s fast paced world creates a competitive advertising environment for companies large and small. In an age of swiftly changing technology, email marketing has surfaced as an efficient, economical, and personalized method for companies to reach their most valuable asset—their customers. Broadcast Email Broadcast email can be defined in many ways with relation to how many people the message is intended to reach. It may be defined as an email to one or more people or as a message for an entire group of people. Email Campaigns Email campaigns have gained popularity not only for their time and cost efficiency but their ability to reach a large number of voters. There are several benefits that result from the use of email to gain votes. Email Services Marketing through an application service provider (ASP) or purchasing email marketing software is as major a decision within an organization as was converting from paper to email. Bulk Email Software Marketers use bulk email software to create email campaigns. These campaigns consist of informative emails regarding a product or service, with the possible inclusion of e-coupons or certificates, which are then appropriately sent to customers, based on the criterion they meet in their consumer profile. HTML Email Newsletters HTML newsletters allow for attractive messages to be distributed to clients and potential leads from a permission-based email list. A well-designed HTML newsletter can enhance the message being sent and grab a reader’s attention, urging them to open emails, click through hyperlinked subjects, and other customer behavior indicator activity. Email Newsletters Email newsletters are transforming marketing efforts, inexpensively and efficiently. Their ability to reach large audiences allows for contact and communication, not only with existing clients in your database, but with potential customers and possible client leads.
